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This campaign is designed for primary schools and aims to encourage children, parents and teachers to adopt walking, cycling, public transport or car sharing when traveling to and from school. With this two-week campaign, we want to break down some negative perceptions, such as the concern about road safety, and promote sustainable modes as fun and healthy for both parents and children.

By walking and cycling, children become more aware of their surroundings and develop road safety skills as well as improve their ability to anticipate other users of the road. Furthermore, walking and cycling contributes to the recommended amount of daily exercise that children need. It also reduces congestion and parking pressure in the school environment.