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The diagram at the upper-right corner of this website displays the CO2 savings made by TSG during the current school year, measured by trips that changed from single car use to a sustainable mode. The CO2 value at the bottom shows the tonnes of CO2 saved, above this is the equivalent number of trees that would need to be planted to offset that amount of CO2. The tree at the top shows progress towards the CO2 savings target, leafs turn green to indicate the progress towards the target saving.

3 years of EU-supported TSG Network

In February 2017, TSG Network celebrated 3 EU-supported project years. In those years,  the Traffic Snake Game campaign took place in 19 countries. So far, the impressive amount of 177.587 pupils in 1.192 schools played the game*. The EU-wide savings in this period reached 2.458.853 kilometres of car trips and 397 tonnes of CO2. (* Data collection 2014-2016, school year 2016-2017 not fully included as it is ongoing.)

The target of the TSG project was to generate a modal shift with the (travel) behaviour of school children, of at least 15% more sustainable trips during the campaign and a retention effect of at least 7% after the action.  The amount of sustainable trips combined for 2014-2017 went from 63% before the campaign to 78% during the campaign. Three weeks after the end of the campaign the share of sustainable trips slightly dropped to 76%, which is still a significant improvement compared to the baseline share. This means that the modal shift goal has been achieved! In the tables below you can see the yearly modal shift results.

TSG yearly modal shift

These results shows how much can be done by focussing on people, and how behaviour can change through campaigns. The Traffic Snake Game campaign shows how “soft” measures can promote sustainable transport and manage the demand for car use for home-school traffic. In order to make long-term changes, policy makers at all levels need to provide the necessary conditions to cultivate and harvest this modal shift. People are willing to change behaviour already. Imagine what better infrastructure and better services for walking, cycling and public transport could do in your neighbourhood, municipality, city, region, country,… When these “hard” measures and “soft” measures go hand in hand, they enhance each other. A less car-dependent lifestyle is not a dream, it is a choice!

More details can be found in our latest Infographic (click on the image to see full version):

Miniature of the Infographic

Miniature of the Infographic


More details can also be found in our Final Publishable Report. This report summarises and presents the results of the EU-supported Traffic Snake Game Network as an EU-supported project (02/2014-02/2017). It also invites interested stakeholders to join the campaign in the future. Besides an introduction to the Traffic Snake Game and the Network, this brochure illustrates how the project ran in the 18 consortium countries. As such, we show results and lessons learned both at international as on national level. The Traffic Snake Network will continue to function as an observatory that disseminates, supports and monitors the Traffic Snake Game worldwide.


SCHOOL YEAR 2015-2016

Evidence has shown that the TSG campaign successfully increases sustainable transport modes and reduces CO2 emissions. The EU savings during the second year of the campaign reached 1,218,550 kilometres of car trips and 198 tonnes of CO2. The amount of sustainable trips increased from 61% before the campaign to 76% during the campaign. Three weeks after the end of the campaign this figure reached 75%, showing a higher number of sustainable trips compared to the base level.


The infographic for the second school year (2015-2016) provides information about how many cities, schools and classes participated.

School year 2014-2015

In School Year 2014-2015 TSG took place in 18 countries. 48 383 pupils, 325 schools, in 169 cities played the game. The EU savings during the first year of the campaign reached 765361 kilometres of car trips and 123 tonnes of CO2. The amount of sustainable trips went from 62% before the campaign to 82% during the campaign. Three weeks after the campaign this figure was 79%, showing a higher number of sustainable trips compared to the base level.

tabel 1 september 2015tabel 2 september 2015

Have a look at our first infographic presenting more results. More results for School Year 2014 – 2015 can be found in this report.

Previous results (from predecessor campaign CONNECT).

DSC03895During the EU funded CONNECT project (October 2007 – September 2010) 9 organisations implemented the game. The results of the monitoring exercise has shown that CONNECT successfully increased the use of sustainable transport modes and reduced CO₂ over the three years of the project. CONNECT reached almost 85,000 pupils and over 5,000 teachers from more than 350 schools in nine countries. Collectively they saved over 1,000,000 car kilometers. CONNECT showed that great results can be achieved through co-operation and networking.

You can download the CONNECT booklet with evaluation results lessons learned here.