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The Traffic Snake Game (TSG) is a Europe wide campaign to encourage walking and cycling to school amongst children, their parents and teachers. The campaign consists of a game played during European Mobility Week or during Walk to School Week. Through the game, every participating school is encouraged to organise other actions and to provide education concerning traffic and mobility, environmental and health issues.

The Traffic Snake Game was first piloted in the UK in 2008 in London schools and proved a huge success with schools seeing an increase in sustainable journeys and a reduction in carbon emissions over the three years it was played. The game is unique in that it recognises that a campaigns impact is limited to the period the campaign is run and measures the retention effects after the campaign. Results have shown that by playing the Traffic Snake Game, schools have maintained a level of sustainable travel behaviour. Have a look at this video to see how the campaign works.

In April 2015, TSG 2.0 was launched! This addition to the TSG game makes the game even more attractive, especially in countries where the game is already widespread. Via TSG 2.0 a school can play online via a Smartboard (digital schoolboard) or a standard computer. Physical materials (banner and dots) are no longer needed which reduces the cost of playing the game.

As well as playing the game, every participating school is encouraged to organise other activities and lessons concerning traffic and mobility, environmental and health issues.

To spread this good practice across Europe, the Traffic Snake Game Network was established, which currently consists of national focal points (NFP) of eighteen European countries. The networks primary goal is to implement the campaign, extend its impact and share results and experiences among participants. Click here to read more about the Network.