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How it works


Once the school is ready to start, a two week period needs to be identified in the school year for running the campaign. This could be any period of the schools choice but we highly recommend schools incorporate European Mobility Week. During the two weeks, children put dots on a banner every time they walk, cycle, use public transport or carpool to school. Each school sets its own target at the beginning of the campaign period based on a pre-measurement. The goal is to fill the Traffic Snake banner with dots by the end of the two weeks. Each day, a hands up survey is carried out to monitor progress on the school target. Children receive a reward when they reach key points on the banner. Rewards might include: no homework, extra 15 minutes playtime or something similar. When the children reach the head of the snake, they will receive an even bigger reward e.g; a new bicycle shed, a walking or cycling tour or any reward that the school can organise. Three weeks after the game is played, all hands up data from the measurements before, during and after the campaign is collected and analysed.

The campaign set consists of:

  • manual for teachers;
  • banner (3,5 meter x 1 meter);
  • stickers and dots;
  • letter for parents;
  • posters;
  • stickers, as reward for the children.

In April 2015, TSG 2.0 was launched! This addition to the TSG game makes the game even more attractive, especially in countries where the game is already widespread. Via TSG 2.0 a school can play online via a Smartboard (digital schoolboard) or a standard computer. Physical materials (banner and dots) are no longer needed which reduces the costs a great deal. >> Read more


Smartboard demo


Smartboard view








TSG 2.0 also includes a gamification scoring concept, attractive for children and teachers. This has been introduced on the school pages as a cityscape header. The more sustainable trips you log, the cleaner your city will become through the course of the campaign. The image below shows what the city could look like after 2 campaign days:

smartboard visual

Cityscape header day 2

Another new feature of TSG is the possibility for a school to play for a second, third or even fourth time. Schools can see and compare the results of all the editions they played on their school page. This gives them the opportunity to follow changes over the years.